Crushing Campaigns with Insights

THE CLIENT : State Wine & Grape Board   THE CHALLENGE: Identify effective advertising channels and campaigns among state residents and residential cohorts     Areas of Focus:    Customer Experience  Brand Experience   Employee Experience  Product Experience  Understand customer behavior and preferences (e.g. wine consumption, wine purchase  influencers)   Analyze the differences between generational cohorts.To help elevate the branding of local wines,   wine […]