Tag: Focus Groups

How Focus Groups Are Used in Launching Successful Summer Products and Marketing Campaigns

Facilitator with diverse focus group members brainstorming ideas

How Focus Groups Are Used in Launching Successful Summer Products and Marketing Campaigns As the summer season approaches, businesses gear up to launch new products and marketing campaigns tailored to the season’s unique client preferences. Many of those companies turn to focus groups, in order to ensure these initiatives resonate with their target audience. These […]